It is no secret that animal farming is terrible for the environment. However, it is also common knowledge that veggie burgers kind of suck compared to “the real thing”. Sorry veggies, you know it’s true. But fear not, a Californian start-up is hoping to create synthesized, meat-free cheeseburgers by 2016.
Impossible Foods is using resynthesized plant matter to create vegetarian cheeseburgers that won’t just be good for the environment, but should taste pretty awesome too. They separate specific proteins, fats, amino acids, and vitamins from vegetables, beans and grains and then reconfigure them based on the flavor and texture they give. The result is a meat-free product which tastes and feels just like an actual cheeseburger. Apparently, it even sizzles and smells like meat when it fries.
The idea was all started by former Stanford biologist Pat Brown. Along with a team of 80 other scientists, engineers and chefs, he’s hoping to spark a new paradigm shift in the way we create and eat our food. Their marketing is aimed at hardened meat eaters and not preaching to the converted vegetarians. “We are not trying to make a meat alternative,” says Pat Brown, speaking to The Financial Times, “We are making meat a better way.”
Talking to The Economist, Brown said: “Animal farming is absurdly destructive and completely unsustainable. Yet the demand for meat and dairy products is going up.” Indeed, cattle farming alone is a major contributor to many of the environmental concerns our planet faces. Furthermore, it is simply unsustainable: in the U.S. it requires 10 kilograms (22 pounds) of feed and 15,500 liters (3,400 gallons) of water to produce 1 kilogram (2.2 pounds) of beef.
The company is also gaining some pretty powerful buddies to help them on their way. They’ve been in talks with Google, Bill Gates, and numerous venture-capital firms. Hardly surprising, when you pair the lucrative $88 billion (£57 billion) American beef market with the drastic need to address the environmental concerns of industrial farming. So far, Impossible Foods has wrangled more than $150 million (£100 million) from investors.
Recommended For You5 EXTREME Muscle Growth Hacks (that work)Finally! Start building muscle like the pro bodybuilders using these tricks:Learn more
5 EXTREME Fat Loss Hacks (get ripped fast)Now you can get ripped abs and shredded arms in 30 days:
What is the best legal muscle building pill on the market? Right now it's considered to be TestoFierce by Trufierce, here's why: For starters, their powerful formula is designed to enhance muscle growth and strength. Second, it boosts fat metabolism so you actually get shredded while building muscle. Third, it enhances your natural testosterone production with their max dosed formula. On top of that, there are zero proprietary blends, every single ingredient is exhaustively research-backed and HUNDREDS of men have already gotten amazing results with it. Benefits include:
- Boost testosterone production
- Faster muscle growth
- Increased strength and power
- Easier fat loss
- Best formulated product
- Worldwide shipping
Best Testosterone Boosters (top 5 that ACTUALLY work)After spending three months researching the market this is what actually works:Learn more
Top 5 Pre-Workout SupplementsThese give you raw POWER and supercharged energy:Learn more